About

For over 20 years, we have offered innovative executive, software, and management solutions to startups and various industries including: corporate, real estate, entertainment, healthcare, manufacturing, food, and more. VersusMedia was founded by Ryan Vinson in 1999 after he worked for a number of dot-com companies across the US.

AI and Applied Intelligence

Simply put, we thrive best when we are working on the cutting edge of technology. During the past several years, we have been deep in the trenches of AI, building practical systems rather than treating AI as a demo. Our work includes sentiment analysis fine-tuned for specific keywords and phrases, large-scale data collection from customer conversations and meeting transcripts, and real-time audience measurement and TV-rating models.

We design AI workflows that connect models to useful business systems. That includes model and provider evaluation, prompt and context design, retrieval and structured data pipelines, tool calling, automated research, and human review where accuracy matters. We also use AI harnesses to coordinate multi-step agents, run repeatable tasks, inspect results, recover from failures, and keep long-running workflows observable instead of relying on one-off prompts.

AI has helped us automate production and marketing tasks, analyze current product information, create interactive stories, and turn complex data into decisions. We can help teams identify where AI genuinely improves a process, integrate it with existing APIs and cloud systems, and build a measured path from prototype to dependable production workflow.

Technology Team

Our founder, Ryan, acts as a fractional CTO and uses a swat team approach to each project, and expands his team only when it is necessary using a roster of remote developers and support staff. Ryan, as an individual, is available for remote projects and contracts as a fractional CTO. VersusMedia, as a team, is available for your full-service digital agency needs.

Featured Projects

• Corporate AI Startup – Consulted founders for over 7 years on the best tech solutions, hired in office and remote team members, lead engineers on development of core product technologies including AI for sentiment analysis generation, training models to analyze educational documentation, and much more.
• Health tech startup – Coached internal Devs and helped their team restructure their core API to work better. Attended Executive & Development meetings.
• Food and Lifestyle Magazine – Consulted founders for 20 years on their best technology approaches for their website, IVR gift certificate systems, and apps. Built several iterations of their web presence as well as streaming solutions and mobile apps.
• Television / Film / Music Studio – Consulted with them for nearly 20 years on the best streaming solutions for their library of media. Hired and lead remote engineers on the development of a streaming website as well as Roku and Apple TV apps. Developed automated interactions with domestic TV stations and watchers. Built AI-based audience research tools.

VersusMedia Film

Ryan distributes and Executive produces films under our partner site: VersusMedia. Since 2001, we have been helping independent filmmakers and musicians work together. From 2001-2009, VersusMedia helped over 1,000 indie films worldwide find music for their films. Many filmmakers and musicians went on to have successful careers due to this service. In 2009, VersusMedia pivoted to streaming on demand content and distributing independent artists.